Outpacing Barbie and Hello Kitty — which brand has captured the toy market.

The Chinese company Pop Mart International Group set a new capitalization record in July 2025, when its market value reached 44.2 billion dollars. This surpasses the capitalizations of industry giants like Hasbro, Mattel, and Sanrio combined. This success is a result of the popularity of the character Labubu, which is in high demand among toy fans.

Labubu: new standards in the toy world

By creating Labubu, the founders of Pop Mart opened new possibilities in the toy industry. This character, inspired by fantastic creatures with a smile, has become popular among both children and adults. Its unique design, innovative marketing solutions, and 'blind box' concept have helped Labubu transcend the ordinary toy and become part of modern culture.

Pop Mart continues to attract the attention of a wide audience with its innovative approaches and unique products, securing its leadership positions in the toy market.